Customize the text content (wording) of notifications

Shipup notifications are an extension of your brand image, just like your home page and marketing newsletters.

This is an opportunity to highlight:

• your brand

• your brand voice

• your values

By default, the wording (email subject line, email title, and body of the email) of our notifications is pre-filled with generic language to work for any carrier/industry. 

However, you can choose to modify the wording of each notification to fit your brand voice, thank your clients, and suggest proactive solutions.

Marketing

• Personalization: Add a human touch to your emails; refine your communication right up to delivery!

• Brand voice: Keep the DNA of your brand voice in your notifications and communicate in the same way as you would on your website or in your newsletters.

• Holidays: Be it Christmas, the start of the new school year, the New Year, or anything in between, wish your customers who have ordered on this occasion all the best.

• Social media: Invite your customers to share a photo with a hashtag, or take part in a challenge.

Customer service

• Be proactive: Explain return conditions or include a link to your FAQ page. You can even encourage your customers to contact the carrier directly in the event of a delivery issue.

• Shipping carrier process: Explain the steps your customers might take in the event of a damaged, returned, or lost package.

• Product use: Explain where to find advice on using the product for the first time after it has been delivered, precautions to take when opening the package, etc.

How do I change the content of notifications?

• Navigate here.

• Take a look at the video at the left!

To go even further:

You can use Liquid language to add conditions to the content of your notifications!

You can also customize your content with HTML. We've got some tips and pre-formatted snippets to make it easy for you!