Why enable SMS notifications?
Did you know that packages are 2.48x more likely to be returned when SMS updates aren’t sent? SMS notifications ensure that your customers stay informed, reducing delivery failures and improving pickup rates.
Unlike emails, SMS has an open rate of 98% and is usually read within 5 minutes. They help to:
✅ Reduce customer anxiety by providing real-time updates.
✅ Decrease failed deliveries by facilitating communication with carriers.
✅ Lower the number of uncollected packages with timely reminders.
✅ Enhance post-purchase experience by offering a premium service.
When to send SMS during the delivery journey?
Send SMS at strategic moments during delivery:
Out for delivery 🏠 → Let customers know their package is arriving today.
Delivered at pickup point 📍 → Encourage customers to pick up their package.
Pickup reminder ⏳ → Reduce returns by reminding customers to collect their package.
Carrier requesting delivery information 📦 → Avoid failed deliveries by collecting missing details quickly.
Delivery incident 🚨 → Reduce anxiety and prevent customer support inquiries with timely updates.
Best practices for writing effective SMS
1. Keep messages clear & concise
✔️ Get straight to the point in the first line.
✔️ Include a short tracking link for quick access.
✔️ Use simple, direct language.
✔️ Stay within 160 characters to avoid message splitting.
2. Personalize when possible
✔️ Use the customer’s first name for a friendly touch.
✔️ Mention key details (carrier name, store location).
3. Maintain brand consistency
✔️ Clearly identify your business.
✔️ Use a consistent brand tone.
✔️ Add a clear CTA to drive action.
📲 Ready to enhance your customer experience with SMS? Activate notifications now!